type of company
CROSS MEDIA - virgin is an example of cross media producer.it is a record label that signs bands and artists this branch of the company will most likely produce music for release on CDs,Which is an audio format,but they will also produce music videos ,oftenas a promotional tool,that will be aired on television or sold as DVDs, both of which are audiovisual formats
SUBSIDIARY - A company that has been taken over by or forms part of a larger multinational company but that has retained its own name and brand identity , e.g living Tv is now Sky living
MULTINATIONAL - One of the worlds largest Multi-media Conglomerates is news corporation which includes british sky broadcasting (BSB).This company produces books,magazines, newspapers ,films ,music ,radio,television and films as being one of the biggest broadcasters of satellite and cable television.News International is a SUBSIDIARY company of news corporation and operates here in the uk and this company owns some of the nations favourite newspaper including the sun and the times
NATIONAL - The BBC is the oldest broadcaster in the UK it began on the radio and then moved into television broadcasting on the channel we now know as bbc1 .Today it consists of many terrestrial and digital channels ,radio stations and an interactive website
SMALL SCALE -These are locally based media producers that specialise in offering small-scale ,more personalised products and services ,e.g local newspapers and radio stations are common throughout the UK and provide essential news and entertainment
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